| Abstract: Big data was an important support for the vegetable industry to overcome the natural risk, market risk and realizing the structural reform of the supply side. The connotation of the vegetable industry with big data was elaborated from the view of data chain and industrial chain which composed the coordinate system. The factors that restricted the digital vegetable industry were pointed out, such as highly fragmented the subject and products object, the low level of information industry chain and so on. Ideas and measures to break through the bottleneck of the vegetable industry were put forward, which main obtained four aspects, such as seizing distribution links of industry chain, focusing on guidancing of cash flow, breakthroughing data construction of the single variety firstly and playing mobile terminal advantages. |